Artbanx
3D animation presenting the ideology of a company that invests in works of art
Client: Artbanx
Date: 2021-05
Category: 3D animation
Assumptions
The project involved creating an artistic and conceptual 3D animation that would symbolically and metaphorically present the ideology, philosophy, and business model of the Swiss company Artbanx, which invests in art and uses modern technologies. The animation was not only to be a presentation of the company, but also a work of art in itself, reflecting the values and aesthetics of Artbanx. The key was to combine abstract visualizations with elements representing art, technology, and finance. The animation was to be used on the companys website, in investor presentations, and at prestigious industry events.
Technology & Approach
Advanced 3D animation techniques were used, combining abstract elements with realistic models and textures. Visual metaphors were used to present complex concepts related to art, investment, blockchain technology and the financial market. Dynamic transformations, particle simulations, lighting effects and atmospheric compositions were used to create a visually mesmerizing and engaging narrative. Abstract representations of artwork, digital transactions and capital flow were created. The focus was on smooth transitions, aesthetic composition and atmospheric lighting to achieve an effect of artistic sophistication. Elements of the user interface of the Artbanx application and portal were also used to subtly show their functionality. An advanced rendering engine was used for rendering, which enabled high image quality and realistic effects. The whole was assembled and refined with attention to detail to create a coherent and moving work.
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