NADA Rebranding Video
3D animation presenting the new NADA branding
Client: Verge, NADA
Date: 2024-09
Category: 3D animation
Assumptions
The goal of the project was to create a modern and appealing 3D animation that would effectively showcase the new branding of the Arabian milk producer NADA company. The animation was to be a key element of the rebranding campaign, communicating the changes in the brand’s visual identity and introducing new products and labels. The main goal was to show NADA as a modern, dynamic company that cares about the quality of its products. The animation was to be used in various communication channels, including the company’s website, social media, and industry events.
Technology & Approach
Advanced 3D animation techniques were used, including object animation, transformations, simulations and visual effects. 3D models of the new NADA product packaging were created, paying special attention to detail and realistic representation of materials. Smooth transitions and dynamic animations were used to present individual products and their features in an interesting way. Dynamic typography and graphic elements were used to emphasize key brand information, such as the new logo, slogan and company values. The colors and lighting were carefully selected to refer to the new NADA visual identity and build a positive brand image. A rendering engine was used for rendering, which ensured high image quality and realistic representation of materials. The whole was assembled and refined in a compositing program to achieve a consistent and professional final effect.
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