Bekuplast Product Video
3D animation presenting the companys offer and the use of products
Client: Bekuplast
Date: 2021-05
Category: 3D animation
Assumptions
The aim of the project was to create a series of 3D animations that would present the products and offer of a company producing plastic crates for industry and logistics in a modern, creative and accessible way. The animations were intended not only to show the products themselves, but also their applications, advantages, functionality and the variety of available models and configurations. It was also important to present the company as an innovative and trustworthy business partner. The animations were to be used in various communication channels, including the companys website, sales presentations, trade fairs and social media.
Technology & Approach
Advanced 3D modelling, texturing, animation and rendering techniques were used. Detailed 3D models of plastic crates were created, taking into account their various shapes, sizes, colours and functions. Dynamic shots, close-ups and cross-sections were used to show the products in action, e.g. during transport, storage, sorting and assembly. Graphic elements and infographics were added to clearly present key product information, such as dimensions, load capacity, material and certificates. Character animation was used to show how employees use the crates in different situations. Text and graphic animation was also used to highlight the key advantages of the products and the company. The colours and lighting were carefully selected to build a professional and modern brand image. The whole thing was assembled and refined in a compositing program to achieve a coherent and visually attractive final effect.
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